Selling hearing aids with a twist - you spend a fortune on looking younger with skincare and miracle creams, why not spend a little on something that keeps you young because you'll hear better? Clever repositioning from BBR Saatchi & Saatchi, Israel.

Advertising Agency: BBR Saatchi & Saatchi CEO: Yossi Lubaton Chief Creative Officer: Nadav Pressman Creative Director: Eran Nir Copywriter: Eran (Shushu) Spanier Art Director: Yuval Zuckerman, Aia Bechor-Kujnitzky VP Account Group Head: Maya Salomon Account Supervisor: Moran Lupo Account Executive: Reni Bracha-Landau VP Production: Dorit Gvili Producer: Alon Shmoelof, Gali Strakman Editor: Dan Deutsch Director: Roy Raz DOP: Tobias Hochstein Sound: Sound House Production company: P.O.V. Narrator: Liat Leshem Narrator's agent: Tarika Zohar Actor-Model: Smadar Kilchinsky Talent's agent: Levia hon PR: Sigal Feldman Client: Vardit Danziger - Director General at Bekol
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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