While the first two scenes reveal where the story is heading, watching it unfold is still an enjoyable journey. Bell's is for a "true Man of Character", and this old gentleman spends a long time learning how to read. He plays scrabble. He practices his ABC's. He has a mission. And just as good things come to those who wait, a drink for a true Man of Character is well deserved after hard work.

Director: Greg Gray, Velocity Films Production House TV Producer: Helena Woodfine Executive Creative Director, King James: Devin Kennedy Creative Director, King James: Mike Wilson Art Director, King James: Cameron Watson Agency TV Producer: Caz Friedman Client Service: Sheri Cook

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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