So, Zoo Film's director James Frost, he did that cool Radiohead House of Cards video. Now you have this 70's Bond-girl thing going on here with a nude and color projections on her and the wall. What brought this on?

I'd been looking at a lot of Robert Brownjohn's work around the time I wrote the treatment, the song evoked the strong saturated colors and projection techniques of the late 60's early 70's.
The song had this great groove, so I thought it was a perfect excuse to sit in a cold studio on a rainy day in December with a naked girl, camera and projector. The performance part was shot using two cameras, one which fed directly in to our actual camera so it was a pure duplication of itself which was back projected behind the band. It's certainly a tried and tested technique, but still it's quite trippy at points, particularly if you were standing behind it. My greatest challenge was getting the band to stop looking at themselves on the screen behind so they could make strange video feedback patterns of themselves.

Song Title: Lay There and Hate Me Artist: Ben Harper and Relentless 7 Record Company: Virgin Records Director: James Frost Production Company: Zoo Films, Los Angeles Executive Producer: Gower Frost Line Producer: Dawn Fanning-Moore DP: Yon Thomas Editor: Nicholas Wayman Harris Editorial Company: Union Editorial, Los Angeles Assistant Editor: Nathan Cali Telecine: Jamie Wilkinson, The Mill, New York Visual Effects: The Mill, Los Angeles Flame Artist: Andy Bate VFX Producer: Asher Edwards VFX Coordinator: Adam Battista
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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