Ben & Jerry's have added augmented reality to their iPhone app, called MooVision, the dioramas you see in the app are seen on posters, in print ads & p.o.s materials, and are handmade little works of art. This clip shows how they were made. They're created by Amalgamated, Ben & Jerry's Advertising Agency.

Amalgamated, New York
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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