Ben & Jerry's noticed that twitter users seldom fill up all those 140 chars. That seemed unfair to them. So they created an app Fairtweets, and a firefox plugin allowing your unused tweetspace to be used to promote Fair Trade day. Pretty neat.

Ben & Jerry's

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.