Ben & Jerry's noticed that twitter users seldom fill up all those 140 chars. That seemed unfair to them. So they created an app Fairtweets, and a firefox plugin allowing your unused tweetspace to be used to promote Fair Trade day. Pretty neat.

Ben & Jerry's

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.