The diver gets the cigarettes as they are dropped via helicopter into a pool in the middle of the desert with only lizards as witnesses because OF COURSE that's how you make a 38-sheet billboard for a dreary London street.
Director: Hugh Hudson
Ad Agency: Collett Dickenson Pearce & Partners (CDP)
Creative Director: John Salmon
Copywriter: Tony Brignull
Art Director: Neil Godfrey
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