The diver gets the cigarettes as they are dropped via helicopter into a pool in the middle of the desert with only lizards as witnesses because OF COURSE that's how you make a 38-sheet billboard for a dreary London street.

Directed by Hugh Hudson Agency: CDP Creative Director: John Salmon Copywriter: Tony Brignull Art Director: Neil Godfrey
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • adlib's picture

    This ad was the coolest thing when it came out. the coolest ad ever: It gave me goosebumps and made me want to get into advertising. I blame it all on this ad. Fantastic.

    Mar 29, 2004
  • oldgit's picture

    Been searching for this for a while, not easy to find.

    Dec 30, 2007

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