The frogman gets the cigarettes as they are dropped via helicopter into a pool in the middle of the desert with only lizards as witnesses because OF COURSE that's how you make a 38-sheet billboard for a dreary London street.

Directed by Hugh Hudson
Agency: CDP
Creative Director: John Salmon
Copywriter: Tony Brignull
Art Director: Neil Godfrey


Comments (2)

  • adlib's picture

    This ad was the coolest thing when it came out. the coolest ad ever: It gave me goosebumps and made me want to get into advertising. I blame it all on this ad. Fantastic.

    Mar 29, 2004
  • oldgit's picture

    Been searching for this for a while, not easy to find.

    Dec 30, 2007

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.