The frogman gets the cigarettes as they are dropped via helicopter into a pool in the middle of the desert with only lizards as witnesses because OF COURSE that's how you make a 38-sheet billboard for a dreary London street.

Directed by Hugh Hudson
Agency: CDP
Creative Director: John Salmon
Copywriter: Tony Brignull
Art Director: Neil Godfrey


Comments (2)

  • adlib's picture

    This ad was the coolest thing when it came out. the coolest ad ever: It gave me goosebumps and made me want to get into advertising. I blame it all on this ad. Fantastic.

    Mar 29, 2004
  • oldgit's picture

    Been searching for this for a while, not easy to find.

    Dec 30, 2007

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.