If you think "OK-Go" the nano-second you see the treadmills here, you're not the only one. This should be in Badland.

A source close to the band claims: "There was extensive negotiation to use Ok Go (by the JWT advertising agency on behalf of Berocca's manufacturer Bayer] but this didn't bear fruit." The source says JWT had no authorisation to reproduce the choreography. JWT and Bayer have, thus far, ignored all requests for a statement.Source The Scotsman

Ad agency: JWT

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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