According to a study, Brits know whether or not they're going to have a good day by 8:12 AM. And weekly they do not have a good day but quite the opposite. Still research shows just by pulling themselves out of the dark cloud to relax and shake it off, many can reverse that bad day. The Berry Company set out to test hat theory. Lo and behold with a lot of time and crafty editing it seems as if their stunt paid off. I have zero idea what this has to do with The Berry Company's new line of low-sugar juices but at least here are high fives and umbrellas and free hugs. Maybe the guy whispers in your ear all about the product when he hugs you the campaign actually makes sense. "Look mate, this hug is just a ruse to tell you abut The Berry Company's new low sugar juices. Figured it was a good a time as any, yeah?"
Client: The Berry Company Production company: Gas and Electric Producer: Matt Klemera Advertised Brand: Berry Company Advert Titles: a BERRY good day... Advertising Agency: W Comms
about the author
|kidsleepy||17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.|
Support Adland & get it ad-free
by AnonymousCoward (not verified)I am Sanchez, from USA. Please my dear friends...
by kidsleepyThen they did a poor color pass on it, I guess.
by AnonymousCoward (not verified)This was filmed entirely on my block in Brooklyn...
by AnonymousCoward (not verified)You guys are worried about the green screen??...
by DabitchThat was a pretty excellent execution idea for...
by Dabitch😂 hahahaha walking talking brief - that's...