This clever give-away allowed people with big noses, and those people only, to get 50% off the BGH air conditioner (& cleaner? ). Because people with big noses need clean air more than anyone else. Very funny and successful promo that was widely talked about in Argentina.

Del Campo Nazca Saatchi & Saatchi, Buenos Aires
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.