Juan Cabral via MJZ directed this sweaty summer spot, where a man behind the blinds fumes with hatred for the heated summer at psychopathic levels. He detests it so much he wants to burn it all down. Burn, burn burn.

"There are people who hate summer, who detest it profoundly, who fall into a sick rage at the very thought... But this is nothing compared to what the protagonist of this spot feels" said Itzkoff and Serkin, Executive Creative Directors at Del Campo Saatchi & Saatchi, Argentina.

Product: BGH Silent Air Agency: Del Campo Saatchi & Saatchi Creative Directors: Maxi Itzkoff / Mariano Serkin Creative Director : Diego Medvedocky Creative Director : Ignacio Ferioli Copywriter : Matías Eusebi Copywriter : Nicolás Diaco Art Director : Ammiel Fazzari Art Director : Ezequiel De Luca Account Director : Jaime Vidal Agency Producer : Lucila D’Amico Agency Producer : Felipe Calviño Agency Producer : Adrián Aspani Production House: MJZ Director: Juan Cabral
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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