Juan Cabral via MJZ directed this sweaty summer spot, where a man behind the blinds fumes with hatred for the heated summer at psychopathic levels. He detests it so much he wants to burn it all down. Burn, burn burn.
"There are people who hate summer, who detest it profoundly, who fall into a sick rage at the very thought... But this is nothing compared to what the protagonist of this spot feels" said Itzkoff and Serkin, Executive Creative Directors at Del Campo Saatchi & Saatchi, Argentina.