This P.S.A. was produced last fall for the charitable organization Big Brothers and Big Sisters of Canada. In it the mentors advice is less than accurate. It sells http://earlybloomers.ca where the talking head keeps sharpening his pencil. The idea is to encourage new people to volunteer, and have a positive impact, in a child's, or a teen's life. When the geek is satified with his pencil, the site will and tone will change and BBBSC.ca steps up to inform on how you can help.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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