This P.S.A. was produced last fall for the charitable organization Big Brothers and Big Sisters of Canada. In it the mentors advice is less than accurate. It sells where the talking head keeps sharpening his pencil. The idea is to encourage new people to volunteer, and have a positive impact, in a child's, or a teen's life. When the geek is satified with his pencil, the site will and tone will change and steps up to inform on how you can help.


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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