Big Red are continuing their campaign strategy of .. lets name it 'spoofvertising'. Like their rather gross BBQ bottle, this product doesn't actually exist, but the spoof ad may help you remember the real product the next time you're in the soft drink aisle. Here we revisit the early 90s/ late 80s, with breakdancing, green graffitti-typography and superbly annoying music. It's so real, I'm having Fresh Prince flashbacks! The break-dancers only take a break to demonstrate the product of the era, the pump. You see, with a few easy pumps, the Pump Bottle adds carbonation in the event that your Big Red goes flat. It's brilliant! Just like those shoes that did nothing to help you slam dunk.

Agency: Real Normal/Beef & Sage Copywriter: Beef & Sage Executive Producer: Toby Schwartz Director: Kirk Johnson Art Director: Sam Webber Director of Photography: Nathanael Vorce Editor: Beef & Sage Production Services: Real Normal

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.