Ogilvy Brazil are probably already tagging the champagne bottles they are planning to buy in Cannes, hoping to bring home some awards with this little ditty, the magazine cover that lets you hear the music in the magazine. It's clvere, and bonus point, it's not done with an QR code idiocy. 100% wireless NFC technology allows anyone to place their phone on the magazine and presto .. hear the music. Why... this is clever!

The shopper only needs to carry modern mobile with NFC (Near Field Communication) technology that comes in almost all new models. The secret of the action is a NFC sticker behind the cover that transmits the music to the consumers with a single touch.

After a period of tests in selected newsstands and bookstores in Sao Paulo, Billboard Brazil publishers are now ready to change the music magazine as we know in a large scale. Readers have just become listeners.

Title: The End of the Silent Magazine
Agency: Ogilvy & Mather Brazil
Title: Billboard Magazine Brazil- The End Of The Silent Magazine
CCO: Anselmo Ramos
ECD: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Juliana Martins
Head of digital: Daniel Tartaro
User Experience Director: Pablo Moura
Production Company: Bossa Nova Films
Director: Tiago Soban


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.