Cetelem France and TBWA parody shadier credit companies behavior with this campaign, signed "Bingo Credit" - the dishonest alternative. "Has your wife that spark?" Don't you love the twenty years younger replacement wife while the first one is in surgery? And the starburst "available for both genders", ouch.

Client: Cetelem France
Agency: TBWA/Paris
Production Company: La Pac Paris
Director : David Gray

Eric Holden & Rémi Noel (Creative Director)
Mohamed Bareche (Art Director)
Daniel Perez (Copywriter)
Virginie Chalard (Agency Producer)


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.