Cetelem France and TBWA parody shadier credit companies behavior with this campaign, signed "Bingo Credit" - the dishonest alternative. "Has your wife that spark?" Don't you love the twenty years younger replacement wife while the first one is in surgery? And the starburst "available for both genders", ouch.

Client: Cetelem France Agency: TBWA/Paris Production Company: La Pac Paris Director : David Gray Eric Holden & Rémi Noel (Creative Director) Mohamed Bareche (Art Director) Daniel Perez (Copywriter) Virginie Chalard (Agency Producer)
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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