Cetelem France and TBWA continue to mock the shadier credit companies behavior with this campaign, signed "Bingo Credit" - the dishonest alternative.

Client: Cetelem France Agency: TBWA/Paris Production Company: La Pac Paris Director : David Gray Eric Holden & Rémi Noel (Creative Director) Mohamed Bareche (Art Director) Daniel Perez (Copywriter) Virginie Chalard (Agency Producer)
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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