The reveal, Cetelem fess up about the fake credit company called Bingo Credit - the dishonest alternative - and promote their own responsible loans.

Client: Cetelem France Agency: TBWA/Paris Production Company: La Pac Paris Director : David Gray Eric Holden & Rémi Noel (Creative Director) Mohamed Bareche (Art Director) Daniel Perez (Copywriter) Virginie Chalard (Agency Producer)