The reveal, Cetelem fess up about the fake credit company called Bingo Credit - the dishonest alternative - and promote their own responsible loans.

Client: Cetelem France Agency: TBWA/Paris Production Company: La Pac Paris Director : David Gray Eric Holden & Rémi Noel (Creative Director) Mohamed Bareche (Art Director) Daniel Perez (Copywriter) Virginie Chalard (Agency Producer)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.