The reveal, Cetelem fess up about the fake credit company called Bingo Credit - the dishonest alternative - and promote their own responsible loans.

Client: Cetelem France
Agency: TBWA/Paris
Production Company: La Pac Paris
Director : David Gray

Eric Holden & Rémi Noel (Creative Director)
Mohamed Bareche (Art Director)
Daniel Perez (Copywriter)
Virginie Chalard (Agency Producer)

Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.