The reveal, Cetelem fess up about the fake credit company called Bingo Credit - the dishonest alternative - and promote their own responsible loans.

Client: Cetelem France
Agency: TBWA/Paris
Production Company: La Pac Paris
Director : David Gray

Eric Holden & Rémi Noel (Creative Director)
Mohamed Bareche (Art Director)
Daniel Perez (Copywriter)
Virginie Chalard (Agency Producer)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.