Happy cows produce better milk. So thjnk made a way for regular people in Zurich to make cows happy and receive some organic milk in return. They created a remote massage center in Zurich shopping mall people shoppers had the opportunity to massage dairy cows on an organic farm 50 km away with just the touch of a button, in real time. They got some organic milk for their troubles and the cow got a nice massage. What a fun idea.

Client: Bio Suisse
Jürg Schenkel (Head of Marketing), Sylvia Gysin (Project Management for Marketing
Communication and Advertising), Ania Biasio (Head of the media department)
Agency: thjnk Zurich
Alexander Jaggy (Co-founder and Creative Managing Director), Andrea Bison (Co-founder
and Consultant Managing Director), Pablo Schencke (Creative Director), Cornelia Hess (Art
Director), Mirjam Birrer, Angela Cristofari (Project Manager), Isabelle Akermann (Planning

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.