This is a cat feeder, but with an app. The cat feeder will also have Cat Face Recognition, so it can tell you which one of your cats is eating, and how much. The project from was born when the founders cat Momo got ill, and as it turned out Momo hadn't been eating for days. Since her cat-parent Mu-Chi didn't know this, he didn't know that Momo needed to see a vet. The idea is clever, but honestly we should just spend more time with our cats. All of us. Always. I'm convinced that we could end all wars if every world leader had a cat in their lap. You can pre-order the cat feeder on Indiegogo and since it's about cats and this is the internet, the project has already reached beyond its funding goal.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.