Burger King’s new resident stereotype French chef discerningly construct his newest creation the Bacon Gouda Sandwich while a crowd of hipsterettes, cops, muppets, cheerleaders and a woman with a kangaroo waits for the masterpiece... which of course isn't one until "ze coffee".

Ad agency: Mother New York

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.