Powers delivers a contemplation of speed for Blades shoes that includes everything from a visit to the K-Swiss R & Double D Labs to an interview with Bruce Lee and a preview of a Blades children’s cartoon. The spot/short, from 72andSunny, and co-created by Eastbound architects McBride and Jody Hill, premiered online at Funny or Die.

Agency: 72 and Sunny
Agency Location: Los Angeles, CA
Brand Director: Matt Rohmer
Creative Director: Mat Murphy
Designer: Rob Teague
Writer: Cody Osbourne
Agency Producer: Karena Dacker
Business Affairs Manager: Suki Frigard
CCO / Partner: Glenn Cole

Production Company: Caviar
Production Company Location: Los Angeles, CA
Executive Producer: Jasper Thomlinson & Michael Sagol
Producer: BP Cooper
Director: Jody Hill
DOP: Mark Williams
Production Designer: Clayton Hartley

Editorial Company: Final Cut
Editorial Company Location: Santa Monica, CA
Producer: Jennifer Miller
Editor: Matt Murphy
Assistant Editor: Jacob Kuehl

Post Production Company: Chemical Effects
Post Production Company Location: Santa Monica, CA
VFX Supervisor: Tim Rudgard
VFX Producer: Liz Hiza


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.