Powers delivers a contemplation of speed for Blades shoes that includes everything from a visit to the K-Swiss R & Double D Labs to an interview with Bruce Lee and a preview of a Blades children’s cartoon. The spot/short, from 72andSunny, and co-created by Eastbound architects McBride and Jody Hill, premiered online at Funny or Die.

Agency: 72 and Sunny
Agency Location: Los Angeles, CA
Brand Director: Matt Rohmer
Creative Director: Mat Murphy
Designer: Rob Teague
Writer: Cody Osbourne
Agency Producer: Karena Dacker
Business Affairs Manager: Suki Frigard
CCO / Partner: Glenn Cole

Production Company: Caviar
Production Company Location: Los Angeles, CA
Executive Producer: Jasper Thomlinson & Michael Sagol
Producer: BP Cooper
Director: Jody Hill
DOP: Mark Williams
Production Designer: Clayton Hartley

Editorial Company: Final Cut
Editorial Company Location: Santa Monica, CA
Producer: Jennifer Miller
Editor: Matt Murphy
Assistant Editor: Jacob Kuehl

Post Production Company: Chemical Effects
Post Production Company Location: Santa Monica, CA
VFX Supervisor: Tim Rudgard
VFX Producer: Liz Hiza


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.