Powers delivers a contemplation of speed for Blades shoes that includes everything from a visit to the K-Swiss R & Double D Labs to an interview with Bruce Lee and a preview of a Blades children’s cartoon. The spot/short, from 72andSunny, and co-created by Eastbound architects McBride and Jody Hill, premiered online at Funny or Die.

Agency: 72 and Sunny Agency Location: Los Angeles, CA Brand Director: Matt Rohmer Creative Director: Mat Murphy Designer: Rob Teague Writer: Cody Osbourne Agency Producer: Karena Dacker Business Affairs Manager: Suki Frigard CCO / Partner: Glenn Cole Production Company: Caviar Production Company Location: Los Angeles, CA Executive Producer: Jasper Thomlinson & Michael Sagol Producer: BP Cooper Director: Jody Hill DOP: Mark Williams Production Designer: Clayton Hartley Editorial Company: Final Cut Editorial Company Location: Santa Monica, CA Producer: Jennifer Miller Editor: Matt Murphy Assistant Editor: Jacob Kuehl Post Production Company: Chemical Effects Post Production Company Location: Santa Monica, CA VFX Supervisor: Tim Rudgard VFX Producer: Liz Hiza
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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