Swiss newspapers Blick and SonntagsBlick brought Larissa, Luana, Siiri, Cyril and Maximilian to the circus because they all had a wish, not to run away with the circus, but to say thank you to their grandparents. Now, Kleenex-warning, kids, this ad got me and might get you too. The children met and trained with professional circus artists for a day, to prepare a special performance. The kids are a talented bunch, we soon see and as the unsuspecting grandparents were taken to Zirkus Monti under false pretences. As the performances begin, the unsuspecting grandparents are very surprised to see the young stars, and soon beaming with pride. There's tears of joy and lots of laughter. We end on the tagline: “Heute ist alles drin.” (Today anything's possible.) This is a project at blick.ch/wish , where Blick helps you make your wishes come true. Since the summer, Blick and SonntagsBlick readers have been able to upload their wishes to a dedicated Blick microsite, to either see their own wish come true or helps others. Almost 30 very different people, all with very different wishes, have already seen their dreams come true, and with that we have 30 different pieces of content where BLICK shares the wishes with their readers. With this film, they hope to get more wishes in.

Head of Marketing, Blick Group: Nicolas Pernet, Project Manager, Blick Group: Marie-Eve Blumer AD agency. Jung von Matt Executive Creative Direction: Alexander Jaggy, Art Drector: David Hanselmann Copywriter: Samuel Wicki Graphic Design: Tanja Jablanovic Art Buyer: Sarida Bossoni Consultants: Sabrina Arthur, Kathrin Gautschi, Marie-Hélène Thornton, Nicolas Renzen Content and seeding: Joël Frey PR and blogging engagement: Daniela Chiani Influencer marketing: Cosima Lang Online media planning: Dominik Habermacher production: Pumpkin Film AG sound studio: Jingle Jungle AG

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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