Blinkbox celebrated the launch of 'Game of Thrones Season 3' on blinkbox with a 40-foot long dragon skull they smuggled on to the Jurassic Coast in Dorset in the middle of the night. You might wonder how peoples surprised reactions advertises blinkbox, but then my dear you have forgotten 'earned media' and how the 'traditional' agencies ate up the PR awards in Cannes this year. It's all about generating chatter.
Seeing as it doesn't seem to weigh much, I'm surprised no one nicked it!
blinkbox - The Making of the Dragon Skull