Rabbit Director Matthew Ogens recently helmed a stirring six-part campaign for BlueCross BlueShield of North Carolina. The sequence of :30s, done in collaboration with Ogilvy, Durham, plays like a series of micro films that display Ogens' impressive range, from orchestrating action sequences to capturing beautiful scenery to telling a simple narrative with voiceover.

Client: Blue Cross Blue Shield Of NC
Spots Title: Charles, Jen, Sarah
Air Date: November 2009

Creative Consultants: Ogilvy, Durham
Art Director: Tofer Moran
Producer: Herb Campbell

Prod Company: Rabbit
Director: Matthew Ogens
DP: Eric Steelberg
EP(s): Douglas Howell, Anura Idupuganti
Producer: Scott Ludden
Production Supervisor: Eric Stoft

Post/Effects: Company X

Editorial Co: Company X
Editor(s): Barney Miller, Lisa Mogol
EP: Jonlyn Williams

Location: Pittsboro, NC


Leave a comment

about the author