The late nights. The early mornings. The practice practice practice. The first key struck. Every moment that lead up to this concert. BMW - Being Unique was never easy.

Advertising Agency: BCube, Milan
Executive Creative Director: Francesco Bozza
Client Creative Director: Aureliano Fontana
Client Creative Director: Bruno Vohwinkel
Art Director: Andrea Marzagalli
Group Account Dierctor: Edi Borrelli
Account Supervisor: Giansimone Graziosi
Account Executive: Giorgia benetti
Producer TV: Claudio Leonetti
Producer TV: Veronica Pasi
Production Company: The Family
Director: Federico Brugia
DOP: Pedro Del Rey
Music Composer: Ferdinando Arnò
Music Company: Quiet Please!


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.