The late nights. The early mornings. The practice practice practice. The first key struck. Every moment that lead up to this concert. BMW - Being Unique was never easy.

Advertising Agency: BCube, Milan Executive Creative Director: Francesco Bozza Client Creative Director: Aureliano Fontana Client Creative Director: Bruno Vohwinkel Art Director: Andrea Marzagalli Group Account Dierctor: Edi Borrelli Account Supervisor: Giansimone Graziosi Account Executive: Giorgia benetti Producer TV: Claudio Leonetti Producer TV: Veronica Pasi Production Company: The Family Director: Federico Brugia DOP: Pedro Del Rey Music Composer: Ferdinando Arnò Music Company: Quiet Please!

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.