Digital Domain built the entire KC-135 digitally after conducting an intricate survey of the actual plane, obtaining reference photos and the plane's physical dimensions, as well as researching actual videos of KC-135 plane landings. The digital production team, led by VFX Supervisor Eric Barba (VFX Supervisor on "TRON: Legacy") then worked closely with Kosinski to determine stall speed and the kinds of real interactions that would take place between the car and the ground to make the spot wholly believable.

Barba's team took care to ensure the tracking was just right, so the camera matches precisely with the live-action to maintain believability. Digital Domain also added atmospheric effects -- exhaust, heat coming off engines, and dust, as well as some sky replacement.

BMW "Refuel" Directed by: Joe Kosinski Agency: Grey West Executive Creative Director: Jack Fund Creative Director: Michael Wilde Producer: Florence Babbitt Account Director: Duccio Brandonisio Production Company: Anonymous Content Director: Joe Kosinski Executive Producer: Jeff Baron Head of Production: SueEllen Clair Producer: Julien Lemaitre Production Supervisor: Jeff Michael Director of Photography: Alwin Küchler Animation & Visual Effects by: Digital Domain President of commercial Division: Ed Ubrich Executive Producer: Tanya Cohen VFX Supervisor: Eric Barba CG Supervisor: Tim Jones VFX Producer: Kait Boehm VFX Coordinator: Cedric Williams Digital Artist: Hnedel Maximore Digital Artist: Brian Creasey Digital Artist: Derek Crosby Flame Artist: Lisa Tomei Compositor: Kym Olsen Compositor: Dan Cobbett Tracking: Michael Lori On Set Tracking: Marco Maldonado Editing By: Union Editorial President/Executive Producer: Michael Raimondi Editor: Jim Haygood Assistant Editor: Dylan Firshein Sound Design by: Mit Out Sound Sound Designer: Ren Klyce Sound Design Producer: Misa Kageyama Sound Mixing by: Lime Studios Mixer: Loren Silber Assistant Mixer: Lindsey Alvarez
Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment