Clichés are being used to shill a car in the most predictable way possible, here for BMW. Is it 1988, 1998 or 2008? Nobody can tell. Is this what happens when you have to appease a global market of car dealers? Yes.

Agency: KBS Client: BMW Global G12 GRAVITY TVC Chief Creative Officer: Ed Brojerdi Executive Creative Director: Paul Renner Creative Director(s): Nate Virnig, John Hagerty, Lea Platz, Jeremy Boland Copywriter: Nate Virnig Art Director: John Hagerty Planner/Strategist: Jonah Bloom, Sam Chotiner, Robby Felder Account Director: Kirsten Zayas Account Supervisor: Maureen Link Head of Production/Agency Producer: Jenny Read Executive Director of Content Affairs/Business Manager: Robin Oksenhendler Production Co: Production Company: Believe Media Executive Producer: Liz Silver Editorial/Finishing: Editor: Fix Studio, Paris Music/Sound Design: Music Company: Travis + Maude Creative Director/Partner: David Whitman Executive Producer/Partner: Kala Sherman Sound Studio: Studio Kouz, Paris Color: Color Company: MPC London Colorist: Jean-Clement Soret Post Production: Special Effects/Computer Graphics: Fix Studio, Paris