In a brand-new commercial campaign launched this fall for Bon-Ton Stores, the key to any fashionable woman’s character is revealed: her attitude. Directed by international talent Guy Sagy of Accomplice, the new campaign shows that a confident woman in the latest Bon-Ton fashions is a force to be reckoned with.

Client: Bon-Ton Stores, Inc Barbara Pellegrino, VP Advertising & Creative Services Ad Agency: Laughlin Constable VP/Associate Creative Director: Carrie Nygren Creative Directors: Steve Laughlin, Dave Hanneken Copywriter: Kirk Ruhnke, Megan Dwyer Art Director: Jackie Berndt Sr Producer: Carrie Nygren Music Producer: Micah Eberman Production Company: Accomplice Director: Guy Sagy Executive Producer: Jeff Snyder DP: David Lanzinger Producer: Rick Rosemeyer Editorial Company: Wonder Wonder Editor: John Elmendorf Music Production Company: SmartPop Nation Composer/Arranger: Owen Sartori Other: Performance by Lisa Loeb, singer/vocals - Fashion & Shoe Audio Post Company: Wonder Audio