"Every time folks eat Bonkers Super Fruit Candy it makes a big hit." Why is the woman speaking in a southern accent? And why are the people in the hotel lobby dressed like they're going to see the queen? Is it because Bonkers is making a socio-economic comment on the Reagan era? I'm going to go with that. Also I remember Bonkers. They were tasty. Although this is why advertising ultimately gets a bad rap. For as many times as I ate them, I never had a giant fruit fall on top of my head.

Client: Bonkers
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about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

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