"This vacation has been a year in the planning and here you are, standing, nay staring down your dream. The rest of your holiday hinges on the moment you walk through that door. The door opens.. you hold your breath... and then you realize. You got it right. You got it booking right".

Yes kids, it's an entire spot built on the idea that booking sorta sounds like fucking and har har, isn't that hilarious?

Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands Executive Creative Directors: Mark Bernath, Eric Quennoy Creative Directors: Mark Bernath & Eric Quennoy Copywriters: Rick Chant, Zach Watkins Art Director: Barney Hobson Head of Broadcast: Erik Verheijen Agency Producer: Tony Stearns Planners: Martin Weigel, Richard Oldfield Group Account Director: Jordi Pont Account Manager: Bastien Laurent Project Manager: Jackie Barbour Business Affairs: Michael Graves, Emilie Douqué Director: Traktor Director of Photography: Stéphane Fontaine Head of Production: Rani Melendez Executive Producer: Richard Ulfvengren Editor: Edward Line Executive Producer: Michelle Corney Sound Designer/Mixer: Alex Nicholls-Lee Music Company: Massive Music Music Producer: Mr. Tommy Zee Flame: Morten Vinther Executive Producer: Jane Bakx Colorist: Paul Harrison Executive Producer: Fi Kilroe
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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