"This vacation has been a year in the planning and here you are, standing, nay staring down your dream. The rest of your holiday hinges on the moment you walk through that door. The door opens.. you hold your breath... and then you realize. You got it right. You got it booking right".

Yes kids, it's an entire spot built on the idea that booking sorta sounds like fucking and har har, isn't that hilarious?

Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Mark Bernath & Eric Quennoy
Copywriters: Rick Chant, Zach Watkins
Art Director: Barney Hobson
Head of Broadcast: Erik Verheijen
Agency Producer: Tony Stearns
Planners: Martin Weigel, Richard Oldfield
Group Account Director: Jordi Pont
Account Manager: Bastien Laurent
Project Manager: Jackie Barbour
Business Affairs: Michael Graves, Emilie Douqué
Director: Traktor
Director of Photography: Stéphane Fontaine
Head of Production: Rani Melendez
Executive Producer: Richard Ulfvengren
Editor: Edward Line
Executive Producer: Michelle Corney
Sound Designer/Mixer: Alex Nicholls-Lee
Music Company: Massive Music
Music Producer: Mr. Tommy Zee
Flame: Morten Vinther
Executive Producer: Jane Bakx
Colorist: Paul Harrison
Executive Producer: Fi Kilroe


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.