I'll preface this with: I love Halloween. Always have. Pumpkins, changing leaves, fall decorations & plastic spiders, dry ice smoke, candy and trick-or-treating and dressing like a pirate/vampire/slut I can get behind all of this!. In fact I dress like this most of the year so post-Halloween is my sale-shopping season. One thing I don't love? Getting really really scared. Medium scared is fine by me. Medium scared and candy.

Now Booking.com/haunted is a place where you can book accommodations at haunted hotels, and #Stayifyoudare you die-hard Halloween fans. To announce that they have all sorts of booking services, including for scary hotels, they created this trailer which is very very scary without a plastic spider or naff spider-web in sight. In fact it feels more like a trailer for a really freaky movie than an ad for an online hotel-booking site. Well done! Each lovingly creepy poster seen at "haunted" is easily sharable if you care to invite a friend to stay at a haunted hotel.... Do it.

Mark Bernath, Eric Quennoy Creative Directors Zach Watkins, Gen Hoey Art Director Craig Williams Copywriter Zach Watkins Head of Production Erik Verheijen Agency Producers Elissa Singstock Planner Daisy Andrews Group Account Director Jordi Pont Account Director Courtney Trull Account Manager Alex Allcott Art Buyer Maud Klarenbeek Digital Producer Matthew Ravenhall Project Manager Jackie Barbour Business Affairs Justine Young MEDIA BUY WIEDEN+KENNEDY NEW YORK FILM PRODUCTION PRODUCTION COMPANY CONCRETE FILMS Director Mark Bernath Director of Photography Maxime Alexandre Producer Hani Salim EDITING COMPANY WIEDEN+KENNEDY Editor Julien Maingois AUDIO POST GRAND CENTRAL RECORDING STUDIOS Sound Designer/Mixer Raja Sehgal SOUND DESIGN GRAND CENTRAL RECORDING STUDIOS Artist / Title Raja Sehgal POST PRODUCTION MPC AMSTERDAM Flame Lise Prud-Homme Telecine George K Producer Gerben Molenaar ILLUSTRATION PRODUCTION Illustrator Akiko Stehrenberger Agent H Represents – Helene Polverelli
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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