"Don't battle your passions, unleash them" see, you guys are different. Instead of relaxing on the weekends, you go into battle. The idea here, created by Wieden+Kennedy Amsterdam for the UK market, is that we don't travel just for vacation, we travel for our passions.

“Understanding how important people’s passions are to their travel choices and goals, we wanted to completely reimagine the way they search, connecting every traveller with those possibilities which perfectly match their personality, desires and ambitions,” explains Pepijn Rijvers, Chief Marketing Officer, Booking.com. “At Booking.com we are not just about a transaction. We are all about the experience. Through the power of technology we love to inspire and empower everyone to uncover and enjoy the most enriching travel experiences, wherever and whatever that looks like for them.”

See also Haka and Truffles.

ad agency: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director : Mark Bernath & Eric Quennoy
Creative Director : Genevieve Hoey, Sean Condon, Joe Burrin

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.