Created for the UK market by Wieden+Kennedy Amsterdam, this campaign centers on peoples passions as destination. Some are passionate about Haka, which is an advertising visual classic because it's fun to watch. Countdown to complaints about appropriating Māori culture by enticing people to go to New Zealand in two minus ten seconds.

Genevieve Hoey, W+K Amsterdam Creative Director, says: “ is a platform for the people. It’s where travellers go to really lean into their search, to comb the globe to find the perfect place to indulge their passion. Creatively, inspiration arose from these Booking bookers, and we’re hoping this work will inspire others to travel for their heart’s desire.”

See also Truffles and Medieval battle.

ad agency: WIEDEN+KENNEDY AMSTERDAM Executive Creative Director : Mark Bernath & Eric Quennoy Creative Director : Genevieve Hoey, Sean Condon, Joe Burrin