"Truffles... You crave them", so opens the Booking.com ad created for the UK market by Wieden+Kennedy Amsterdam, which centers on the idea that you don't just travel you travel for your passions. Some of us are really passionate about truffles. We all have relentless cravings, enthusiasms, itches, why not go to where they take us? This is a good insight to encourage trips. Search your passion and the destination and see where it takes you.

See also Haka and Medieval battle.

ad agency: WIEDEN+KENNEDY AMSTERDAM Executive Creative Director : Mark Bernath & Eric Quennoy Creative Director : Genevieve Hoey, Sean Condon, Joe Burrin

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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