Chris has just gone for a wee, when the data-devil takes over. Blinking on his phone. Tempting him to check his social networks and those Manbaby tumblrs.

This, like the priest "come to data" relies on us having a bit of fun with the joke. Data, is in fact the devil, and instead of being shamed into the awkward social dance we normally do, we might as well embrace our need for constant "Emergency Kittens".

Campaign: Come To Data Films: x2 Web Shorts / x4 Vines / Social Stills Agency: 180LA Client: Boost Mobile Client Credits: Director, Sprint Prepaid Group: Peiti Feng Manger of Brand Advertising and Creative, Wally Fox Brand Manager, Social Media and Brand Integration, Jill Johnson Advertising Manager, Mario Cardenas Social Media and Brand Integration, Bre Cohen Agency: 180LA Managing Partner, CCO: William Gelner Creative Directors: Mike Bokman and Jason Rappaport Copywriter: Chris Elzinga / Daniel Chen Art Director: Marcus Cross / Jenny Kang Head of Account Management: Chad Bettor Associate Account Director: Paul Kinsella Social Media Account Manager: Olivia Watson Head of Production: Natasha Wellesley Senior Producer: Lindsey Wood Associate Producer: Lauren Prushan Business Affairs Manager: Ivy Chen Production Production Co: Treefort Director: Shillick Producer: Mike Begovich DP: Max Gutierrez Editorial Company: Treefort (Web Films) / Melvin (Vines) Editor: Josh Hegard (Web Films) / Dave Groseclose (Vines) Color/ Online Finishing: Sam Maliszewski / Melvin Sound Design / Mix: Eddie Kim / Therapy