Mary is the kind of girl you want on your side at the office. She will kick zombie ass to stay alive. See also how to shop for groceries, how how to get gas / petrol with a sick decked out bike, and the general stay living during the zombie apocalypse.
“Boost is a brand that ultimately believes in freedom and non-conformity,’ says Micah Walker, Executive Creative Director at The Monkeys. “And with this campaign, we really wanted to engage the audience with a series of offers that played to that belief, and did so in an unexpected way.”
“This idea of ‘Stay Living’ is obviously a point of view on the world, but rather than hold a mirror up to reflect reality we wanted to wrap it all up in a story that was entertaining and unconventional. Standing against a world of zombies just made sense,” says Walker.
As part of a targeted blogger outreach strategy, the films feature popular bloggers including Kimmi Smiles, a zombie-loving 21 year-old who has almost 168,000 subscribers to her YouTube channel, and Louna Maroun, a vlogger with more than 50,000 followers.