"Sure, I could bleach, but I'd rather Borateem thank you"

Includes stereotypes the Swedish housekeeper, the house-mom worried about germs, and the chinese laundry man who has a cleaning secret. Only one of these stereotypes is still active in advertising today - guess which one.

Borateem

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.