"Sure, I could bleach, but I'd rather Borateem thank you"

Includes stereotypes the Swedish housekeeper, the house-mom worried about germs, and the chinese laundry man who has a cleaning secret. Only one of these stereotypes is still active in advertising today - guess which one.

Borateem
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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