Combining the boundless energy of 11 year old Taylor Hatala dancing with a mix of improvised drum solos by UK jazz drumming legend Steve Noble, we find ourselves in the world of Bose, or rather inside Taylor's head. Shot in Toronto's elegant St. Lawrence Hall, and later the Toronto subway, it captures pretty much exactly what goes on in my head when I'm listening to music on my ginormous headphones. So if you've ever seen a redhead twitching along on the train and occasionally head-bopping like Animal in the muppets, it's probably because I have Ginger Baker on my playlist. We all do this, right?

"I wanted to do something different, and I wanted to push Taylor out of her musical comfort zone to see what she would come up with,” said director Max Sherman. “Taylor and her choreographer, Alexander Chung, choreographed and rehearsed a routine, and I couldn’t be happier with the way it turned out. She's tantalizing to watch.”

Agency: Mofilm Client: Bose Director: Max Sherman Producer: Paul Matthews Cinematographer: Kiel Milligan Stylist: Tiffany Briseno Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault Production Company: OPC Dancer: Taylor Hatala Choreographer: Alexander Chung Editorial: Relish Editing Editor: Chris Murphy Post Production: Alter Ego Colourist: Tricia Hagoriles Music: Steve Noble Sound Mix: Vapor Music

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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