The Boston Celtics will be playing the Cavs in the Eastern Conference Finals. Will they be able to beat King James & Co? There's a lot riding on it. So much so they've decided to rename Cleveland St in the heart of Boston to "Beat Cleveland Street." Nice little social spot to rally the home town. Sadly the Celtics didn't win (Final score: Cleveland: 117 Celtics 104.) Nor did they win tonight 5.19, (Cleveland 130, Boston: 84.)
Welp. You're 0 for 2, Boston.

Client: Boston Celtics
Agency: Sleek Machine
CCO: Tim Cawley
Director/Editor/Art Director: Alan Duda
Copywriters: Mike Heid, Jeff Marois
Account Directors: Danielle Allwein
Color: Dave Shaw