When I was just starting out in advertising, before I even went to portfolio school, my first freelance gig was creating a brochure for the Boys and Girls Clubs. So I have a soft spot for them. But this event here goes way beyond my little brochures. This is a very charming stunt from the Boston Celtics and some sweet kids who are part of the Boys and Girls Clubs of Roxbury Massachusetts. First, the kids were given the chance to experience virtual reality. They went to a gym and put on their VR headsets and were completely awed and wowed by the experience-- no doubt it was their first time. What they didn't know is that two Celtics, Marcus Smart and Kelly Olynyk were waiting to make an appearance in real life. When they took off their headsets and saw the basketball players before their very eyes, I'm sure it made a long lasting impression. Not to mention actually getting to play with them, too. This event was in partnership with the Boston Celtics Shamrock Foundation and Xfinity.

Client: Boston Celtics
Talent: Marcus Smart and Kelly Olynyk
Agency: Sleek Machine / Boston
Writer/ACD: Mike Heid
Art Director: Alan Duda
Producer / Editor: Dave Shaw
Sound Design & Mix: Mark Wong
Chief Creative Officer: Tim Cawley

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about the author

kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.