Botafogo de Futebol e Regatas - The Inverted Jersey / Anti racism - (2014) (Brazil)

 
 

Botafogo de Futebol e Regatas - The Inverted Jersey / Anti racism - (2014) (Brazil)

Agency Africa together with Brazilian football club Botafogo the agency fights racism in football by inverting its iconic black and white jersey. Fans didn’t notice the difference until the team posed for a photo while holding up a banner with the text: If you didn’t notice the inverted jersey, it’s because color makes no difference at all.

In response to the racist acts that have been occurring in sport matches all over the world, Botafogo, a Brazilian club that has worn black and white for over 100 years, inverted the colors of its traditional number one jersey and took the field as if nothing had happened. Afterwards, the players gathered for a photo and surprised everyone showing a banner revealing the message: If you didn’t notice the inverted jersey, it’s because color makes no difference at all.

The stunt was the third most tweeted topic during Botafogo’s match, even shared by their rivals. A proof that in the fight against racism there are no opposite sides, we are one.

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Comments

Interesting. I'm non-sports so this craziness football and other stick and ball sports thrive in is strange.

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