The Bovril biker dude is having an exceptionally bad day, where everything and then some goes wrong. All of it is set to Elvis crooning "The wonder is you", and the wonder is that thick beef bouillon served hot in a tea-cup which was the drink of choice before mad cow disease scared Bovril's marketing budget to be so wee, that they stopped advertising on telly.

Client: Bovril
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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