Somewhere the team behind "Dot", the worlds formerly smallest animation, are collectively biting their fists while watching this, fascinated. This is IBM's atom boy, it took four scientists two weeks of 18-hour days to pull this off. And it took a gentle push from Ogilvy New York and production magic from 1st Ave Machine to take this from idea to finished film. The IBM research team has been manipulating atoms for a while, they can manipulate matter on the atomic level, and perhaps this will lead us to new ways of storing data in the future... So while IBM have demonstrated they can store data on an atom bit, this film is meant to be a bit of fun, to show off, and to remind people that IBM is still in the game.
This is not your boring letter-boxed IBM ad, but this really sells IBM and is currently getting a stampede of people looking at their youtube channel to satisfy their "how the h...?" curiosity. Nicely done, Ogilvy. I especially like the music touch, which reminds me of those little metal music box sounds.
See also, the making of the world's smallest movie