In which people dressed normally, suddenly step on an orange bucket and their clothes change. I think what they're going for is the idea of unleashing all those home improvement and barbecuing passions. But what I don't understand is why when this gets unleashed everyone is now dressed like B&Q employees.

Client: Chris Moss, B&Q Agency : WCRS Creative Director: Ross Neil Creatives : Jane Briers and Dave Cornmell Agency Producer : Eliot Liss and Chantelle Bloom Account Handling : Matt Edwards, Megan Armitage and Richard Williams Production Company : HSI Director: Olly Williams Producer: Simon Monhemius Editor : Leo King @ Stitch Post-Production: Absolute Post Audio: Munzie @ Grand Central

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.