Here's your Friday WTF. A music video for Branflakes. A cereal targeted at women. Like other cereals targeted toward women (Special K comes to mind) the USP is always "lose weight with our cereal." But then of course they always feature women who don't actually need to lose weight. Branflakes threw that right out the door and instead feature a "plus-sized," drag queen named Denise who could voice all the normal-proportion sized women's concerns while still touting the lose-weight USP. This Denis(e) is so recognizable in Israel, they didn't even bother to brand the video. A song about the struggle of being a perfect size 10 diva with an attitude. This is also a 10 on the crazy scale and there's a good chance this earworm will stay with you through the day whether you want it to or not. You've been warned.
Client: Unilever/Branflakes Creative Concept: Dorit Gvilli, Ilan Peled & Ohav Flantz Artist: Ilan Peled a.k.a "Denis" Director: Ohav Flantz Music composition & arrangement & production: Henree Director of Photography: Shahar Reznik Choreographer: Claude Dadia Post Production: Nuance Creative House Design: Lior Arditi & Evgeny Kobuziatski Special Effects & Animation: Yuval Meron Creative Director: Avi Haltovsky Make-up & Hair: Omer Asaf Producers: Dorit Gvilli, Doron Lahav & Udi Efrat Advertising Agency: BBR Saatchi & Saatchi CEO: Yossi Lubaton Client Supervisor: Michal Popov Creative Director: Eran Nir Copywriter: Ran Even Copywriter: Eyal Padan Art Director: Uri Hasson VP Strategic Planning: Shai Nissenboim Strategic Planner: Ronni Arisson & Roiee Gortler Strategic Planning Information Specialist: Eva Hasson Client: Unilever Israel – Eyal Amit & Jonathan Blum & Michal Goldman