Brazilian Symphony Orchestra's (OSB) has the same problem most every classical orchestra has. Their audience is growing older, and they need to reach a younger crowd. While Konzerthaus Dortmund attracted new audience with their classical music milk, OSB went digital and filmed a classical orchestra from above so that they could fill all of youtube with the performance.

We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music.
As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.

Agency : Artplan, Rio de Janeiro, Brazil Client : Brazilian Symphony Orchestra (OSB) Art Direction : Augusto Correia, Leonardo Marçal, Rodrigo Lopes Copywriting : Augusto Correia, Leonardo Marçal, Rodrigo Lopes Web Developer : Leonardo Marçal Web Production : Augusto Correia, Leonardo Marçal Agency Producer : Ana Ourique Photographer : Bruno Foscaldo Executive Creative Director : Roberto Vilhena Creative Director : Alessandra Sadock, Gustavo Tirre Account Executive : Ana Deccache Account Manager : Pedro Sharp Media : Tiago Pinheiro Film Production : Tycoon Director : Kiko Lomba Producer : Samara França Editor: Ralse

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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