Brazilian Symphony Orchestra's (OSB) The Classics behind the Classics - youtube background ad (2013)

 
 

Brazilian Symphony Orchestra's (OSB) The Classics behind the Classics - youtube background ad (2013)

Brazilian Symphony Orchestra's (OSB) has the same problem most every classical orchestra has. Their audience is growing older, and they need to reach a younger crowd. While Konzerthaus Dortmund attracted new audience with their classical music milk, OSB went digital and filmed a classical orchestra from above so that they could fill all of youtube with the performance.

We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music.
As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.

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