On November 5th, 2015, the Fundão damn burst, destroying the region of Mariana in Brazil. It was the greatest environmental disaster in Brazil's history. Experts are saying the regional won't recover for another decade.
Created by Grey Brazil, in consultancy with the engineers from Geotecnologies and Geomaterials Engineers and ecological bricks factory, Ecobrick, the initiative is transforming the mud from the tragedy into clean, non-toxic raw material for the production of ecological bricks, up to 7 times more resistant than ordinary clay bricks.

The same mud that destroyed the region, will remake it. Literally. And it will also provide jobs for the people there. The bricks from the factory in Mariana will employ 80 locals. They are estimating that by this year's end, more than 5 million kilos of mud will have been removed from the local environment, producing 1.2 million bricks, enough to rebuild homes, schools, and health and recreation centers for at least 300 families in the region.

Fantastic idea. Advertising Agencies should be more proactive in this kind of stuff.

Agency: Grey brazil CCO: Rodrigo Jatene ECD: Adriano Matos Creative Team: Marcelo Bruzzesi, Pedro Rocha, Ricardo Barbosa Account Team: Lígia Mello Project Team: Nathália Beividas RTVC Team: Nicole Godoy, Mariana Mendes, Natacha Veiga, Ian Inglez Producer: Robinson Silva CEO: Sergio Prandini COO: Marcia Esteves Production House: Zohar Content Executive Producer: Fernando de Souza, Isabelle Tanugi, Carlos Paiva, Fernanda Rossi Directors: Michel Coeli Photography Director: Felipe Hutter SFX: AudioButique Editing: Felipe Bartorilla, Alexandre Britto Sound: Lourenço Rolon Jr Account: Luciana Albuquerque

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.