Bill Cochran and Patrick Murray the creative team behind "a whale of a tale", one of the new commercials from Bridestone that will air during Super Bowl XLIV. The Bridgestone brand will also serve as the title sponsor of the Super Bowl XLIV Halftime Show featuring the legendary rock band, The Who.

Bridgestone

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.