Brita, the original "down with plastic bottles" campaign idea owners (hear that, Sodastream?) are changing their tactic. They're going after the unnatural. This makes sense as anything run through a Brita filter is purified, and there's an increasing amount of bottled waters with added unnaturalness out there. Brita filtered water is the natural, pure alternative to soda, sports drinks and juices.

To kick off this campaign thought, they replace rain with soda cans falling from the sky. The sugary sticky mess is enough to turn you off soda forever. Gross.

Cola Rain will air nationally across the US and Canada on network, cable and syndicated television, while digital work will be distributed on healthy living websites including, healthyliving.msn.com, active.com, menshealth.com and womenshealth.com. Another film called "Evil Bottles" will follow.

Ad agency: DDB GCD: Jim Bosiljevac AD/ACD: Kelly McCullough CW: Nick Christiansen Producer: Bryan Holt Director: Joseph Kahn Prod. Comp: HSI, Los Angeles Editor: David Blackburn – Beast LA Music: Little Ears
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.