Brita, the original "down with plastic bottles" campaign idea owners (hear that, Sodastream?) are changing their tactic. They're going after the unnatural. This makes sense as anything run through a Brita filter is purified, and there's an increasing amount of bottled waters with added unnaturalness out there. Brita filtered water is the natural, pure alternative to soda, sports drinks and juices.
To kick off this campaign thought, they replace rain with soda cans falling from the sky. The sugary sticky mess is enough to turn you off soda forever. Gross.
Cola Rain will air nationally across the US and Canada on network, cable and syndicated television, while digital work will be distributed on healthy living websites including, healthyliving.msn.com, active.com, menshealth.com and womenshealth.com. Another film called "Evil Bottles" will follow.
Ad agency: DDB
GCD: Jim Bosiljevac
AD/ACD: Kelly McCullough
CW: Nick Christiansen
Producer: Bryan Holt
Director: Joseph Kahn
Prod. Comp: HSI, Los Angeles
Editor: David Blackburn – Beast LA
Music: Little Ears