Just in time for Halloween, Brita reminds us that you wouldn't serve your kid this much sugar in food form, so don't do it in liquid form either. Swap out the soda for water.

This spot is incredibly creepy. I think it's the casting. I kept hoping the kid would go all Dr. Jekyll and Mr. Hyde on us.

Client: Brita Agency: Critical Mass Christiaan Welzel - Creative Director Jared Folkmann - Group Planning Director Andrew Lavery – Sr. Art Director Scott King – Planning Director Natalie Matti - Sr. Account Manager Alissa Hansen – Producer Kelly Anderson – Project Manager Nikolay Mihaylov – Sr. Designer Stefan Smith – Copywriter Enrique Ottone –Design Director Jose Alejandro Segura – Illustrator

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.